I’ve been noticing a trend over the past few months where more mainstream brands are reaching out to the “underground” rock scene and using them openly in commercials. Sure, pop stars have graced the sides of buses nationwide for decades… underground rock stars? not so much. Are we headed into an era where Rock n [...]
Tags: Adidas in China, Gap in China, muma, Pr in China, Rock n Roll PR, SUBS
What once started as my personal ramblings has morphed into the number one collective resource about underground live music in Beijing and China. All bands, all music, all Rock n Roll, all the time with a little side of eclectic topics.. best of all, it's still as BIASED as ever
