Rock Coming of Age? Muma on Gap, SUBS on Adidas…..
I’ve been noticing a trend over the past few months where more mainstream brands are reaching out to the “underground” rock scene and using them openly in commercials. Sure, pop stars have graced the sides of buses nationwide for decades… underground rock stars? not so much. Are we headed into an era where Rock n Roll is slowly becoming more mainstream in the motherland?
I don’t really have tons of thoughts on this yet but I have noticed the trend happening more and more:
Zippo sponsored a whole series of events a few years back.
Tiger beer went out and organized their own battle of the bands.
Converse reached out to Da Bang/Bigger Bang last year.
Adidas made a splash by getting the extremely independent SUBS to be featured in their line of Adidas Originals. ( ht/ Neocha)
and now, just this week, I noticed Gap has picked Muma alongside starlett Juliet Simms
sure, I hate to see rock n roll’s image compromised and tainted with commercialism but when it’s done properly, I like it and think it fits.